What We Do

Marketing Automation

We create a simplified strategy to implement steady growth. Our company is well versed in the following programs: WordPress, Adobe Suite, G-Suite, Facebook Ads, Social Media, Podcasting, Copywriting, Photography, Videography, Slack, Asana, Trello, AgoraPulse and Zoom. We have created a progressive workflow from one program to the next in order to develop, implement and manage multi-step, multi-sequence and multi-channel marketing campaigns. We have a strong understanding of marketing funnels and provide the strategies to meet end goals.

We believe that the best plans are only as great as the communication that surrounds them. That is whywe have implemented a story telling  theme throughout our messaging.  We  consistently deliver on each platform with a solid brand voice across multiple brands in a time saving manner

Distinctive Branding

We understand that each company has a distinctive voice, style and message to share. We also understand the necessity of clear branding that sets your company apart by distinguishing yourself from the competitors and upholding your defined mission. Our team takes the time to get to know you and your company, what you represent, and how you would like to grow so that we can clarify what you have to offer in an organized and consistent manner.

That insight is then turned into the visual pieces of your brand, such as logos, symbols, product packaging, and overall design. No design is unimportant when it comes to the consistency that leads to brand recognition. After all, it is the public face and personality of your company. In addition, products and services brand consistency instills a sense of trust and security in consumers.

We help you by suggesting and implementing new features to develop brand awareness, like promotions and competitions that align with your overall company goals.

Digital Marketing

Digital marketing is  how today’s businesses are getting their message in front of their best prospects and customers.

At Banowetz Marketing, we come alongside family owned  businesses to promote their products and services by leveraging online marketing tactics such as social media marketing, search marketing, web design, and email marketing, and print marketing as well as facebook ads and Google ads

Your customers are online: hanging out in social media, staying updated on news sites and blogs, and searching online when they have a need. We will get to know your business and leverage digital marketing channels to put your business in front of the right people at the right time. Digital marketing puts you in those same spaces, so your best prospects can see you, learn more about you, and ask questions to learn more about you and your products or services. It’s part of the “know, learn, trust” cycle that converts shoppers into customers. 

If you’re new to digital marketing, it may feel overwhelming to think about mastering all the online marketing tactics used in digital marketing, we are here to help you and guide you.

Your content is a major form of communication with your audience, so it must accurately reflect your company’s ideals and mission. Whether the needed content is short or long, it should be compelling and engaging content that attracts and converts to create a lasting impression. 

We are skilled in understanding content platforms, getting to know the audience you want to reach in order to tailor your content to fit those specific needs. We help you establish a brand voice across multiple brands by getting to know the voice of your company and the needs of your audience. We act as the amplifier that delivers your message at just the right volume to grow your online presence. We are content creators creating written or visual content for blog posts, social media copy, email campaigns and graphic design.



Strategy Planning

We analyze your needs, strategize your goals, and deploy focused expertise to help you develop, implement and manage your long term goals for the highest level of success. As part of the strategic planning process, we help you determine a goal phase system highlighting which goals need to be completed first, which goals are dependent on upon the success of the previous goals being met, what resources are needed to meet those goals, who needs to be included in the goal optimization process, and we provide you with ways in which to measure the success of achieving those goals.

We know that the success of goals being met comes directly from setting specific objectives and reporting on ROI. We design and implement social media strategy to align with business goals and objectives and we suggest and implement new features to develop brand awareness, like promotions and competitions. We hold our team accountable so that we consistently implement, strategize and execute for highest levels of success.

Podcasting

We connect with area business leaders and owners and podcast with them. Our goal is to get to know area leaders and share their stories and inspire others by asking them relevant questions about their business. 

Podcasting is easy to do remotely via Zoom with our guest and host, Sarah Banowetz.  When a podcast is scheduled, we contact our guest(s) and provide them with a list of potential questions that will be discussed during the podcast. We will also provide tips on how to position your computer screen in your room to get the best lighting.  Each podcast lasts about 45 minutes and can be done from the comfort of your own home or office. 

After your podcast is over, it goes to our production team where we will edit out bumps in the conversation including coughs, stumbled words,  etc. 

Next, you get to preview your podcast and approve it before it goes live.

After approval, it goes back to our production team one more time to add in the audio track and graphics at the beginning of the podcast.

Lastly, it gets released to our podcast platforms and social media. We will tag you on social media so you can share it with others.