Social Media Management
Leading in your industry means that you have a strong online presence. Not only through your website but also through your social media channels. Whether you have been doing social media management since the inception of social media or you’re just getting started, the following 5 social media management tips will help you ensure that you are on the path to success.
What is Social Media Management?
You may be reading this and wondering, can you give me a good social media management description? Definitely! Social media management is a broad term that encompasses the following items as they relate to social media:
- Understanding Your Audience.
- Developing the right strategy to speak directly to and move your audience.
- Fostering The Social Media Community.
- Measuring the performance of your social media posts, lives, etc by way of reach, engagement and conversions.
- Determining your social media paid ad strategy.
Social Media Management Meaning is easy to understand when you look at it this way:
- Know your audience.
- Speak directly to them with content that inspires.
- Measure and track your performance.
- Use ad’s when necessary to grow your community.
Why Use Social Media Management in Your Small Business?
Social media is a means to connect with your ideal customers right where they are at. Since the vast majority of the population uses social media, social media management for small businesses is an integral part of the small business strategy. Get start with the following social media management for beginners tips:
- Determine topics that resonate with your customers and create categories those topics will fall under. When you write your content calendar, determine which topics will be released on which days.
- Write a content calendar. A content calendar allows you to plan out your social media ahead of time by determining which categorical content gets released on which time and date.
- Design a branded template to be able to use easily for each post. Ensure that you have also created a list of hashtags your target audience resonates with.
- Write content. Ensure that you have a mix of content created to educate, inspire and to make your target audience laugh. Content should be a mix of stagnant and video posts and movies (reels).
- Release content. We recommend using a social media scheduler. (A tool used to automatically release the content you have written at the dates and times you have determined.)
- Engage with your audience. Answer any questions, respond to comments and be available for active listening after any lives.
- Track performance of reach, engagement (likes, shares, comments and saves) and conversion (if optimized for an ad).
- Pivot your strategy. Perhaps your content isn’t doing as well as you would like. It’s time to evaluate your strategy and pivot where necessary. Did you choose the right audience? Are you writing more of the content that gets the most engagement? Are you using the appropriate influencers when necessary? This last task is ongoing and will need to be constantly evaluated so that your social media management business stays up to date.
Which Social Media Management Tools Should You Use?
The appropriate level of social media management can seem like a lot of work without the right tools. That is why we recommend the following social media management tools:
- Write some Visual Brand Standards. Visual Brand Standards set the tone for the types of photos and graphics you want to use, colors that you want your page to be filled with and the type of content you want to be remembered for.
- We recommend using a photo editor to ensure consistency with all the photos you use. A few to consider are: Canva, Adobe Photoshop (camera) and PicMonkey.
- Use the Brand Standards to Create a Template you will use each time you write and schedule content.
- A scheduling calendar is useful in ensuring that all the content gets scheduled and released at the days and times your ideal customer is active on social media. We have used schedulers such as AgoraPulse and SocialPilot.
When you are just starting out, finding social media management tools free is likely on your radar. Although the free tools often times are limited, we have found initial success with: Canva and many social media schedulers offer a free trial period.
How to Tell if You Are Using Social Media Management Right?
So you have followed the social media management how to steps above and are wondering if you have done it right. The following social media management tips
are worth considering to determine if you are on the right path:
- You have listened to your Ideal Customer and know what their interests are and what motivates them.
- You have planned ahead and are no longer scrambling last minute to get content out.
- Your engagement and ultimately following has increased.
- You routinely track and measure your content and pivot when needed.
- Your paid ad’s are converting.
What does success in social media management look like?
Success is more than just more followers and greater conversions. Success can be celebrated at each stage of the social media strategy. Success in social media management can look like:
- Regularly released social media content even after you have forgotten that you scheduled it.
- Active Listening means you learned something new about your audience whether it be interests, which stage they convert at, etc.
- A more engaged community (liking, sharing, commenting, attending lives, etc.)
- Social media driving traffic to your website.
- Social Media ad’s regularly providing a conversion on your website.
- Which ultimately leads to confidence in your social media plan