Marketing Problems & Revenue Goals Questionnaire

These could be initiates that didn't result in a strong ROI, required too much bandwidth, the timing wasn't right, didn't have the right people to execute them, etc Be sure to include the timeframe/ time line (Years initiate was ran and for how long.)

These are initiatives that you saw significant growth from. Growth can look like improved brand awareness, increased traffic, team synergy/ workload, increased productivity, improved click through rate, conversion etc.

These are areas that are inconclusive. They could have worked well if they had the right people executing them, they were done at the right timing, there were enough resources to execute them well, they were done correctly, etc.

Be sure to include any ad campaigns, SEO campaigns, marketing research, messaging/ branding etc

These could be current campaigns that you are running that aren't increasing traffic, improving brand awareness, converting well etc but you are currently in the middle of these campaigns.

Be sure to include all valuable details that go beyond just conversion. IE, customer retention, better work/ life balance, more automated systems, team synergy, expanding into new markets etc

This is the percentage of growth you would like to see that comes directly from marketing initiatives.