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Clarify Your Message: Business Questionnaire
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Name
*
First
Last
Email
*
Business Name
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Website Link
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On a scale of 1 (least) to 10 (most), how much do you LIKE your current website?
Selected Value:
1
On a scale of 1 (least) to 10 (most), how well is your website currently working to HELP your bottom line?
Selected Value:
1
Business Address (If Not on Website)
How old is your business? What year did you open?
Is your business...
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B2B (Business-to-Business)
B2C (Business-to-Consumer)
Non-Profit
What best describes your company? Check all that apply.
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Service-based
Product-based
Education/Educational Products
Coaching
Other
Facebook Business Page Link
Instagram Business Profile Link
Twitter Business Profile Link
LinkedIn Business Profile Link
YouTube Channel Link
Podcast Link
Please describe your target demographic as clearly as possible. The MORE words, the better.
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Think of your favorite customer (specific person). Without naming names, please tell us what you know about this person using the prompts below this box.
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1. What is their age and sex?
2. Are they married or single?
3. Do they have children?
4. How do they get in touch with you (email, phone, text)?
5. What kinds of things do they say to you (please use quotes so we can 'hear' them talk to you)?
6. What do they love about your company?
7. What is anything else about them that is relevant to understanding who this person is (this is your ideal client/customer 'avatar')?
8. Why are they your favorite customer?
What do your customers want from your company (prompts below)?
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1. Practically speaking, what are they actually buying from you?
2. Emotionally speaking, what are they buying from you? (ie: safety? service? trust? happiness? comfort?)
What problems are your customers trying to fix by coming to you?
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When your customers are dealing with this problem, how are they feeling?
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How do your customers feel after your business has solved their problem? What words do they say?
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Why are you in business to serve your customers (prompts below)?
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1. Why did you start your company? If someone else started it, why did they start it?
2. Why do you continue in your business? What is it that gets you up in the morning?
3. What do you love about your industry? What do you dislike about your industry?
4. Anything else you'd like us to know?
What is unique about your business compared to others in your industry?
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What makes you happy about the work you do for your customers?
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Please note: Some of these questions may seem repetitive but please trust the process as it's very helpful for us to understand your business in order to help you clarify your message.
What is the purchase process for your customer (see instructions below)?
Your answer can be brief.
This question is not mandatory in case it's an obvious process (restaurants, clothing stores, etc).
Example: "We call customer from purchased list. It takes about 5 calls on average. They sign up for 'xyz' product via credit card by phone. An appt is made for them to work with an account manager to create their product. The customer has to do 'these specific tasks' in order for our team to do the work. It takes about 4 weeks for delivery. Delivery happens 'this specific way'. Purchase is over."
If unsure if you should answer this or not, please answer this question.
Besides Covid-19, is there anything your industry or business is struggling with which may be relevant to your messaging (details below)?
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As a business owner, you may not see how sharing this is relevant to clear messaging but without knowing this, we may make a suggestion that doesn't work well right now. Our goal is to create clarified messaging for you that you only need to slightly tweak when you receive your first draft. An example of an answer to this question would be the 2009 'Cash for Clunkers' program for the car sales industry. If it were 2009 and your business was in or connected to this industry, it would be relevant and important for us to know about this.
Why did you open your business? What community problem were you trying to solve?
What community problem are you currently solving (specific compared to competitors, not generic of all in your industry)?
Have you won any awards or completed any trainings that set you apart as an authority figure in your industry? If so, please list.
What changes has your business made due to Covid-19 (healthy & safety) that customers need to know?
Anything else you would like us to know?
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