Small business owners are kings at maximizing free resources. However if you have yet to Claim your Google My Business Profile, you are missing out on key opportunities for your business.
Gone are the days of being the customer’s hero. They aren’t looking for a hero because they have already found one in themselves.
You may be thinking, how will they buy my product if they don’t see that I’m the hero that found them a solution to their problem? It’s simple – it’s not about you. It’s about them. They want to be the hero of their own story.
Pantone’s 2022 Color of the Year is Very Peri – a bright and playful blue/purple hue. I honestly couldn’t be happier about this! Periwinkle is a color that is not over used in most things we see, including branding. Let’s look at what makes it such a great color in general and a good choice for branding.