Verbal Brand Standards

Your business needs clear messaging. Make one small change today to significantly impact tomorrow.

Avoid Confusion

Grab Opportunities

Get Results

Action-Driven Messaging

Sales-Driven Web Page

Results-Driven Success

You know branding is important, and your company’s message is a crucial part of your brand. A clear and impactful message allows you to effectively connect with your customer.

5 headshots of the Banowetz Marketing team with a black color block at the bottom reading, "Your success is our business"

We understand how important your business is to you, your team and your community.

Sales-Driven Messaging

We guide businesses to
sales-driven, clarified messaging with Sarah as our StoryBrand certified guide.

Passion for Success

We are a small business, and we have a personal passion for helping other small businesses succeed.

Clear Communication

We give businesses the marketing & communication tools needed for success.

Confidence in Direction

We help small businesses feel confident and hopeful as they navigate growth.

Family business is our business.

Sarah Banowetz Headshot
Terry Headshot

We care about family business because we own family businesses. 

Between the two of us, we own Banowetz Marketing, Warehouse Auto (a family-focused car dealership), started and run Journey Coaching (a non-profit ministry) and Sarah’s sons have just started a lawn mowing company (Cedar Mowing). 

In addition, members of our extended family own a handyman business (Handyman Hautt) and a restaurant (Skillet Cafe). They have also owned a transmission repair franchise (Terry’s parents) and a marketing agency in the late 1980’s (Terry’s husband; Sarah’s father).

Terry’s mother (Sarah’s Grandmother), Evelyn, worked her way up to a Vice President role at a thriving another-family-owned advertising agency without a college degree when Sarah was young. In her ‘retirement’ she continued to run their transmission repair franchise.

Terry’s father-in-law (Sarah’s Grandfather), Carl, immigrated to the United States at the age of 18. As a first-generation immigrant, he had no money when starting his own business with an ‘always think of an angle’, high-energy attitude. 

Family business is serious business to us! 

The Perfect Plan

Does your ideal client know what to do with the information they read?

We refine your messaging so your customer hears and understands exactly what your business represents.


Your purchase is 100% guaranteed. If you are not happy for any reason, ‘return’ your un-used messaging, wireframe and podcasting credit within 30 days of receiving your final draft for a full refund.

*Turnaround time starts as soon you return your easy-to-fill-out questionnaire.

Frequently Asked Questions

With your purchase, you will receive:

1. Custom messaging written by one or more people on the Banowetz Marketing team (including Sarah, our StoryBrand certified guide).

2. A website wireframe to help you add your messaging to your site.

3. A branded PDF guide with your new messaging for easy reference.

4. $75 credit for our podcast training.


We’re a tight-knit group of professionals working in our individual strengths. We’ll pair your account up with a member of our team that would fit the best depending on your specific business.

We want you to be not only happy with your purchase, but a raving fan! To that end, if you are not satisfied, please let us know and we’ll promptly return your investment. 

While your Banowetz Marketing team is writing your custom messaging, it would be a good time to make sure you have your website login information and decide who on your team will be making the messaging edits. 

This would also be a good time to discuss the upcoming messaging revamp with the person or people who run your social media. They may want to contribute and you can prepare them to set aside time to do that. 

You can also use your new messaging on TV, radio, print, in-person – you name it! 

The goal is to make what you’re currently doing even more effective with clear, sales-driven messaging that you can use on any platform where you speak with your customers. 

We’ll help you get unstuck! Or refund your investment, if desired. Our goal is to help you thrive!

We are preparing to release simple and easy-to-follow training for business leaders and their teams on how to podcast. Not only can you be one of the first few people to learn about this training, but you’ll also get a discount credit for being an existing customer! 

That is not a problem. In fact, NOW is the perfect time to get your messaging clear right out of the gate! We think you’ll find the easy-to-fill-out-questionnaire ends up helping you get started as we ask you to think through what your business looks like. Clarifying your message is a great method for getting started!

Banowetz Marketing is a creative marketing agency located in Cedar Rapids, Iowa. Contact Us


"Our association was renamed ‘Refugee and Immigrant Association’ after the suggestion of Banowetz and team. From there, all the administration side of the setup for the website, Facebook page, and custom email was set up for us. This was a part of the American spirit helping welcome refugees and lift us up."
Jean Paul Mugemuzi
"I was looking for a new website and hired Banowetz Marketing for the project. Creativity and knowledge was exhibited in the planning and implementation of a site that would incorporate my numerous professional endeavors. I appreciated the hard work and personal service I received."
woman working at desk
Emma J. Aquino-Nemecek