BanMar Tidbits

Businessman and businesswoman sitting at table in front of laptop and working. Graphs,charts and diagrams on PC screen.

Effectively Use SEO in Marketing

What is SEO? SEO stands for Search Engine Optimization. When a company employs SEO (search engine optimization), they are optimizing their site on both the back end and the front end so that their site is served up by popular search engines as a top result to a query.

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Two business women talking at a desk

Top Takeaways from a Certified Storybrand Guide.

From the smallest shop to the largest company, we all want our voice heard. Many businesses find that although they have really good written copy, it isn’t converting. Why is that? Why isn’t it enough to have well written verbal messaging?

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Typewriter with paper that has "Your Brand Story" typed on it.

What is StoryBranding & Why Do You Need it?

Gone are the days of being the customer’s hero. They aren’t looking for a hero because they have already found one in themselves.

You may be thinking, how will they buy my product if they don’t see that I’m the hero that found them a solution to their problem? It’s simple – it’s not about you. It’s about them. They want to be the hero of their own story.

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Pantone color book spread open displaying a rainbow of colors.

Very Peri in Marketing & Branding

Pantone’s 2022 Color of the Year is Very Peri – a bright and playful blue/purple hue. I honestly couldn’t be happier about this! Periwinkle is a color that is not over used in most things we see, including branding. Let’s look at what makes it such a great color in general and a good choice for branding.

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Women at work smiling

Success in Business

Success is something we all strive for and find in different forms and places. It can be difficult to determine what that means for us, and to stay optimistic when we don’t reach our goals along that road.

In this episode of the Banowetz Podcast, Solomon talks about his road to success as an entrepreneur so far, and the strategies he has devised for continual growth.

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Two women talking and one is pointing at a paper.

Communicating as a Leader

The ways in which we communicate have had to change drastically over these last seven months. If you find yourself working from home like so many of us, you are familiar with the struggles of virtual communication. Virtual or not, communicating can be a challenge at times, and perfecting your method in environments where you are leading, or being led, by individuals that prefer different methods of communication can cause misunderstandings.

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Man smiling and talking while sitting at a table in front of a microphone as a podcast is recorded.

All About the Story

In this episode of the Banowetz Podcast, Sarah and James Brockhohn of The Iowa Motion Picture Association share about following your passions and describe why it’s so rewarding to do what you love.

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Smiling woman talks into a microphone while recording a podcast.

Family Business with Warehouse Auto

In this episode of The Banowetz Podcast, Sarah talks with Amy Hautt of Warehouse Auto about growing up with an entrepreneurial family and the expectations and realities that don’t always shape up how one might think. 

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Man and woman sitting at a table in front of microphones talking to a woman at the other end of the table while they record a podcast.

Bev the Barbarian

Entrepreneurs are able to turn ideas into success with passion and hustle. Chris and Kelsey are the perfect example of that with their portable bar business, BEV the BARbarian! In this episode of The Banowetz Podcast, Sarah talks with Chris and Kelsey about how they took an old camper and the beginning of an idea, and turned it into a successful business.

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