What is StoryBranding & Why Do You Need it?

Typewriter with paper that has "Your Brand Story" typed on it.

Gone are the days of being the customer’s hero. They aren’t looking for a hero because they have already found one in themselves.

You may be thinking, how will they buy my product if they don’t see that I’m the hero that found them a solution to their problem? It’s simple – it’s not about you. It’s about them. They want to be the hero of their own story.

Very Peri in Marketing & Branding

Pantone color book spread open displaying a rainbow of colors.

Pantone’s 2022 Color of the Year is Very Peri – a bright and playful blue/purple hue. I honestly couldn’t be happier about this! Periwinkle is a color that is not over used in most things we see, including branding. Let’s look at what makes it such a great color in general and a good choice for branding.

Growing Iowa

Sarah and June speak with Kevin of Media Adventures about the importance of the local film industry. Kevin shares how his passion for film came to be and why it’s so important to let talent shine, locally. He also dives deeper into some of the issues holding the industry back.

Resiliency and Growth

We all know that life doesn’t always go as planned. In this episode of the Banowetz Podcast, Rina Jensen sits down with Sarah to talk about what it meant for her to have resilience in business.

Rina is a Business Resiliency Coach with a passion for helping others find their way past setbacks and into success.