Helping your Family Business Thrive

Grow without sacrificing your dream.

We care about family business
we own family businesses.

We care about family business
we own family businesses.

Sarah Banowetz Headshot

Sarah Banowetz (Carlson)

75% Owner

Terry Headshot

Terry Carlson

25% Owner

I watched their business bloom even further and it set a fire within me. 


Every family business should be able to experience this success from their marketing efforts.


That’s when the passion really began. I believe that every entrepreneur should have the marketing support they need in order to run their business successfully.


Even on the hard days, this is what gets me up in the morning and what keeps me motivated – seeing small businesses provided with the right tools that they need to really thrive. Business owners are looking for marketing that fits their needs precisely, without sacrificing the bottom line. 


I believe that your marketing should be working for you.




What You'll Discover from the Banowetz Marketing Team:

Strategy & Planning

A marketing department for the cost of a single employee.

Marketing Automation

Analyze needs, strategize goals and deploy focused expertise. Seasoned team of inspiring leaders that will nourish growth.

Goal Driven Approach

Create simplified processes to implement steady growth. Achieve sustainable growth by setting goals, developing and executing plans, measuring results and being agile.

Distinctive Branding

Develop a consistent brand for recognition, attention and building trust.

Digital Marketing

Communicate with your consumers on the platforms they are currently using. Post eye-catching content to stay on the mind of consumers.

Community Focused

Value the support of the community you live in by giving back.

Podcast Production

Give consumers convenient access to hear your message on an engaging platform.

Creative Creation

We use Storybrand methodology that sets you as the guide of your customer, who is the hero. You help them solve a problem they have so that they win in the end and save the day.

Meet your Dream Supporters

Meet your Dream Supporters

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Sarah Banowetz Headshot

Sarah Banowetz

Managing Partner

Sarah is the driving force behind what we do. Her marketing skills and contagious passion motivate us and everyone we serve.

Terry Headshot

Terry Carlson


With years of experience in running a family business, Terry is a valuable asset to our team and we can always rely on her for honest feedback.

Annie Headshot

Annie Moody

Marketing Director

Annie is a thoughtful leader, full of structured ideas and analytical skills. She specializes in content creation and social media marketing.

Melody Headshot

Melody Sedlacek

Brand Identity Developer

Melody is a versatile and passionate designer who is ready to take on any task. She specializes in branding, logo and layout design.

Ian Headshot

Ian Crumley

Audio & Video Producer

Ian’s experience in music production and his positive energy toward life manifest in the quality work he does for the businesses we work with.

Beza Headshot

Beza Tewodros

Marketing Assistant

Beza’s drive and ambition make her ready to take on any marketing task. She is highly adaptable and loves expanding her bank of knowledge.

Who are We?

In January of 2018 we started as an ambitious startup located in Cedar Rapids, with the simple goal of helping small businesses thrive. We left our office space in March of 2020 due to the Covid-19 pandemic to continue our work from home, collaborating virtually. Today, we serve businesses of varying sizes across the United States that share our family and small business values.

Banowetz Marketing exists to work alongside small businesses to help them grow through quality marketing direction and implementation.

How are we Different?

Banowetz Marketing acts as your marketing department, but at a fraction of the cost of an in-house department.

How can we help you?

Banowetz Marketing helps you by providing leadership and direction, planning and implementation, industry knowledge, creativity and clear communication. We implement the marketing plans that your company needs to grow.


From a done-for-you client:

"Our association was renamed ‘Refugee and Immigrant Association’ after the suggestion of Banowetz and team. From there, all the administration side of the setup for the website, Facebook page, and custom email was set up for us. This was a part of the American spirit helping welcome refugees and lift us up."
Jean Paul Headshot
Jean Paul Mugemuzi

From a consult/course client:

Screenshot of a FB Group Message Feed

From a done-for-you client:

"I was looking for a new website and hired Banowetz Marketing for the project. Creativity and knowledge was exhibited in the planning and implementation of a site that would incorporate my numerous professional endeavors. I appreciated the hard work and personal service I received."
woman working at desk
Emma J. Aquino-Nemecek

Google Reviews of Banowetz Marketing:

Screenshot of Banowetz Marketing Google Reviews
Screenshot of Google Reviews

Ready to go to new heights? Here’s how:

1. Evaluate Your Business

Quickly evaluate your business using our Marketing Health Assessment.

2. Get Marketing Direction

Done-for-you services or done-with-you assistance. Either way, we're here to help.

3. Build Influence & Profits

We believe that entrepreneurship helps communities, families & leaders flourish.

Purchase the Marketing Health Assessment for $25 here or receive it for FREE when booking a complementary consultation with us.


Amplifier icon with the text "your message" in front of it.

Verbal Brand Standards

As a StoryBrand Certified Guide, Sarah and her team will get you set up with clear brand messaging to help you get more sales.

Eye icon with the text "see your brand".

Visual Brand Standards

Your brand will stand out when you use professional branding that attracts the customers you love working with.

Website icon with graphics for desktop, smartphone and tablet website designs.

Website Design

Whether you need a brand new website or our assistance in updating your current website, we’re here to help.

Lead gen icon.

Lead Generating PDF

Get a well-written, beautifully designed, multi-page PDF for your family business which introduces your target audience to your brand or gives them more information.

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Email Sales Sequence

Our copywriting team will create a 5 part sales-focused email sequence for your family business.


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Logo Design

Your business needs a well designed logo that represents your brand and mission. We can create that for you from scratch, or we can update an existing one.

You've Got Questions.

We've Got Answers.

Man in an orange shirt with a blue background holding a phone with text reading, "modern marketing methods".

StoryBranding is an important way to communicate with your customers. The customer is the hero and they always win at the end when they’ve used your product or service. With StoryBranding, you transform your messages so that people will see your products or services as a solution to their problems. This makes them happy, and they purchase because they see your product or service as a solution to their problems (even good problems to have like a desire for family fun activities).

Our goal is to make sure you have a website that helps you sell. In order to do this, your site needs to clearly communicate the following three things:


  1. What you have for sale (clearly).
  2. How it will help your customer. 
  3. What they need to do next to purchase.


We use clear messaging and excellent online tools to make it easy for your customers to purchase from you.

Adobe InDesign, Adobe Photoshop, Adobe Illustrator, HTML, WooCommerce, WordPress, Elementor, Social Pilot, Drip, Last Pass, Asana, Slack,Voxer, Google Workspace and Acuity Scheduling.

At Banowetz Marketing, we take the cost of a single employee and divide it between several individuals working in their specific areas of giftedness. This results in affordable marketing without compromising quality.

Relationship marketing helps to transform your product or service into something people can relate to. It guides the consumer along the pathway from the first impression, to nurturement, and to solid engagement throughout the lifecycle of your product/service. 


We believe relationship marketing should encompass the following areas:

  • First impressions 
  • Customer focused FAQ section
  • Nurture Email Campaign
  • Feedback and follow up section
  • Reviews
  • Employee/customer interactions

We know how important time is. We promise to not waste it. Depending on what you need, we recommend weekly meetings, bi-weekly meetings or monthly meetings. All meetings are done via Zoom and last about 1 hour. Your meeting starts with wins, areas of growth, analytics and review followed by goals and planning. We mostly use email, Slack or Voxer if you need to reach us in between meeting times.

Growing a business is hard. Banowetz Marketing provides an action plan and expert help from a team of specialists so your family business can thrive.

When you hire us to fulfill the role of your marketing team, we’ll send you a contract that protects both companies especially since we’ll be in your social media and website accounts. While we ask that you plan to work with us for at least 12 months, we want to make sure you’re thrilled with the work we do for you. For this reason, either party is able to get out of the contract with a 30 day written notice.